Me & My Blog

Hi! I’m Natalie—a mom of two, a wife, a sports-and-coffee enthusiast, and a full-time entrepreneur. Entrepreneurship isn’t new to me, and I’ve always believed it’s more of a mindset than a title. You either see possibility everywhere, or you don’t. From a young age, my mind was constantly scanning for business opportunities, studying consumer behavior, and dreaming up ideas. I’ve recently learned that “business owners” and “entrepreneurs” tend to think very differently, and honestly, that realization was incredibly validating. I’m not the numbers-and-books type—I’m the growth-focused strategist who obsesses over marketing, analytics, and what’s possible.

Over the years, I’ve spent a lot of time exploring the e-commerce space. After selling my first e-commerce startup in the fall of 2024, I decided to take everything I’d learned and help others do the same. In early 2025, I dove deep into Etsy—a platform known for discouraging nearly 90% of its users in their first six months simply because they don’t see the results they hoped for. I made it my mission to build and scale my own shops, analyze what truly moves the needle, and use that knowledge to support other sellers. Success on Etsy and in e-commerce isn’t luck; it’s a combination of strategic pieces that all have to work together.

I’ve also spent my entire life being told I should pursue art, and I finally found the perfect bridge between creativity and business. Graphic design has always come naturally to me. I’ve designed websites, created high-performing marketing content, run successful ad campaigns, and refined my design style into something that is both eye-catching and conversion-driven. In e-commerce, design isn’t optional—it’s essential. I understand what captures attention, what builds trust, and what inspires buyers to take action.

Ultimately, everything I do comes from a genuine passion for helping entrepreneurs succeed. I know how overwhelming the online business world can feel—especially on platforms that constantly change their algorithms, expectations, and best practices. My goal is to simplify that chaos, share what actually works, and empower others to build businesses they’re proud of. Whether it’s strategy, design, or hands-on optimization, I’m here to help turn potential into results.